Jo graduated from Gray's School of Art in Aberdeen with a degree in Textile Design before moving to London to pursue a career in the fashion industry. After years spent as a Buyer and Designer for well known brands, Jo realised her true passion lay in creating beautiful items by hand. In 2017 the JO MCKENNA brand was born, offering premium knitwear for women who enjoy understated luxury.
Jo's fondness for geometric pattern alongside a subtle use of colour are applied to classic designs to create contemporary, luxury knitwear. All products are designed, produced and hand finished in Jo's studio in the South East of the UK. Using only premium 100% merino lambswool from a Yorkshire mill that has been spinning yarn since the 1700s, each piece is afforded the utmost attention to detail to ensure quality and consistency. Hand feel is of great importance to Jo and extra care is taken to make certain that each knitted accessory is luxuriously soft to the touch.